Sexist Ads: Live by advertising, die by advertising
A beer company, Molson, came up with a cunning plan. Their market is primarily male, so they bought ads in women’s magazines, not to broaden their market, but to set up a ploy to appeal to men.
Ad placed in Cosmo:
Ad placed in Playboy:
“HUNDREDS…
(Source: freethoughtblogs.com)
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